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Understanding risk and how it is perceived is a crucial step toward creating programs and campaigns to raise awareness and make communities and workplaces safer. This Campbell Institute literature review looks at the current state of research in the area of risk taking and explores the reasons why individual take risks inside and outside the workplace. The paper summarizes the individual, community and broader societal factors that affect risk perception and tolerance, then delves into a presentation of several theories explaining risk perception. Examples of how Campbell Institute Member companies have put these theories and concepts into practice are highlighted throughout the paper.


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