Johnson & Johnson, the 2005 Robert W. Campbell Award recipient, presents this business case describing their successful business procedures and how they not only decreased incident rates but increased overall profitability for the entire organization. This case makes a strong and evidence-based connection between social responsibility and sustaining a competitive advantage.
This case study brief provides a short overview for your download on the right. If you like all the materials included on the full case study DVD, please Click Here!
Categories: Business Performance, Library
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